The Vietnamese roasted coffee market is increasingly diverse with hundreds of brands, from traditional to specialty coffee. Choosing the right roasting company ensures freshness, consistent flavor, and suits your taste preferences. This article compiles the top 5 reputable roasted coffee brands in Vietnam, highly rated for bean quality, roasting technology, and user experience.
Top 5 Reputable Vietnamese Roasted Coffee Brands
Below are the top 5 trusted Vietnamese roasted coffee brands that you can find and experience their products.
1. Trung Nguyen Coffee
Trung Nguyen Coffee brand was established in 1996 in Buon Ma Thuot and quickly made its mark as a pioneer in developing the specialty coffee movement in Vietnam. The brand’s flagship products include Premium roasted coffee lines, Legend, King Coffee, and G7 instant coffee – each line carries a distinct flavor profile, meeting tastes from traditional to modern. Trung Nguyen’s strength lies in its closed-loop supply chain from farm to roasting factory, exclusive X-Roast technology ensuring consistent quality, and commitment to origin traceability. With a distribution system spanning nationwide and exports to over 60 countries, Trung Nguyen is not only a national brand but also an ambassador bringing Vietnamese coffee to the world.
2. Highlands Coffee
Highlands Coffee was founded in 1999 by Vietnamese-American entrepreneur David Thai, with the aspiration to elevate Vietnam’s coffee heritage. After opening the first store in Ho Chi Minh City in 2002, Highlands quickly expanded into a chain of over 500 stores across 21 provinces. Main products include Vietnamese drip coffee, Phindi – drip coffee in a cup, Espresso, Freeze (blended ice drinks), Golden Lotus Tea along with diverse sandwiches, fast food, and packaged roasted coffee. Highlands’ strength lies in combining traditional Vietnamese drip coffee flavors with modern service style, youthful cafe spaces, diverse menus catering to all customer groups, and multi-channel distribution from cafes, supermarkets to home delivery. With a commitment to using fresh, clean ingredients, international standard roasting processes, and professional service, Highlands Coffee has become a symbol of “Pride born from Vietnamese soil.”
3. Hello 5 Coffee
Established in 2012, Hello 5 Coffee quickly affirmed its position as one of Vietnam’s leading coffee manufacturers and suppliers. Main products include Arabica-Robusta coffee beans, roasted & ground coffee, drip coffee, and instant coffee, flexibly packaged according to OEM/ODM requirements. Hello 5’s strength lies in its closed supply chain from farm to roasting factory with a capacity of 1,500 tons/month, strict quality control processes meeting Halal, HACCP, ISO, and FDA standards, along with the ability to customize roasting and packaging to meet diverse needs of domestic and international partners, with an export network spanning Europe, North America, Japan, and South Korea.
4. Intimex
The Intimex brand was founded in 1995 as a branch of Intimex Import-Export under the Ministry of Industry and Trade, then officially equitized and renamed Intimex Group in 2006. Through over 25 years of development, Intimex has built a system of 13 coffee bean processing factories and one instant coffee factory, with total export capacity averaging 450,000 tons of coffee annually. Intimex’s flagship products include Robusta and Arabica coffee beans, roasted coffee, instant coffee, along with blending and packaging services on demand. Intimex’s strength lies in its closed supply chain from Central Highlands farm raw materials to processing, international standard quality control systems (ISO, HACCP), and an export network to over 100 countries. Thanks to large scale, experience in direct purchasing from farmers, and modern technology, Intimex always ensures flavor stability and reputation in global trade.
5. Origin Vietnam
Starting from a small roasting workshop, Origin built a manual roasting process using drum roasters and detailed profile control for each batch. Main products include green coffee beans imported and directly purchased from the Central Highlands, single origin roasted coffee, drip coffee, capsules, and cold brew. Origin’s strength lies in direct-trade strategy with sustainable farms, international standard post-harvest processing, organic certification, and one-way valve packaging preserving freshness. The team of professional baristas and cupping experts continuously optimize flavors, delivering complex experiences from tropical fruits to smooth bitter chocolate, conquering even the most discerning customers.
6 Criteria for Choosing Reputable Vietnamese Roasted Coffee Brands
Choosing the right coffee roasting brand not only ensures a delicious, consistent cup of coffee, but also directly affects customer experience and business performance. Below are six key criteria to help you evaluate and choose a reliable roasting partner.
- Clear origin of coffee beans: A reputable brand always publicly discloses the origin of coffee beans from the growing region, tree variety, harvest season and preliminary processing method. The growing region can be the Central Highlands, Da Lat, Cau Dat, etc.
- Modern roasting process, strict profile control: The quality of a cup of coffee depends largely on the roasting technique. A reputable roasting factory invests in: High-tech roasting machines, software to monitor temperature and time at each stage, flexible production capabilities (light, medium, dark) according to drinking taste requirements, saving roasting parameters to recreate consistent flavors.
- Professional technical team and barista: A standard roasting brand cannot lack: cupping experts with experience in flavor analysis, technicians who understand the brewing process, blending beans, the ability to advise on brewing ratios, roasting methods suitable for filter coffee, espresso, cold brew…
- Quality certification & traceability: To ensure food safety and long-term reputation, the roasting factory needs to have: ISO 9001, HACCP, Halal, FDA… It would be better if the roasting factory invested in creating a traceability system (QR code, blockchain) for each roasting batch.
- Comprehensive support services: Reputable roasting brands often provide additional value-added services such as OEM/ODM (roasting, packaging according to private labels and customer recipes), consulting on opening a business (consulting on menu setup, shop setup, barista training), and after-sales services such as returns if beans are defective, technical support for brewing, flexible delivery.
- Freshness & packaging: Freshness directly affects flavor, so when working with a roaster, pay attention to the roasting date as close to the delivery date as possible, and it is recommended to use within 7–14 days. Roasted coffee beans should be packaged in one-way valve, vacuum-sealed or inert gas-filled packaging. The roasting date, expiration date and storage instructions are clearly printed on the packaging.
How to Choose a Good Vietnamese Roasted Coffee Brand
Before finding a brand, you need to determine:
- Do you like a strong, bitter taste (Robusta) or a light sour, fruity aroma (Arabica)?
- Do you brew with a traditional filter, espresso, or pour-over?
- Do you need coffee for a business, for personal use, or as a gift?
Clearly identifying your needs will help you choose the right brand that suits your taste and purpose. Next, you can search for reputable coffee roasting brands through the following channels:
- Google & Specialized Websites: Search for keywords such as “reputable roasted coffee brand”, “quality coffee roasting factory” to see review articles, top brand lists.
- Social networks & coffee groups: Join groups about roasted coffee factories on some platforms such as Facebook, Linkedin to read real reviews from users.
- Experience directly at the factory: You can contact the factory owner directly and schedule a tour of the coffee roasting factory to taste before buying.
Conclusion
A reputable roasting facility not only provides quality beans but also accompanies you in technique, service, and long-term sustainability. Take initiative to visit facilities, try samples, and discuss requirements clearly to find the optimal roasting solution for your brand. We hope through this article, you can find reputable Vietnamese coffee roasters that will accompany you long-term in the future, bringing you the best Vietnamese roasted coffee experience.
