Did you know?

92% of newly opened coffee shops will close within the first 6–12 months?

Not because they lack investment funds. Nor because the coffee isn’t good.

Most failures come from basic mistakes: targeting the wrong customers, building a menu based on guesswork, lacking operational processes, and failing to control costs. The key point is—these mistakes are completely avoidable from the start…

WHAT KIND OF SUPPORT YOU WILL RECEIVE?

coffee market research

1. Market Research Support

Hello 5 Coffee will help you:

  • Analyze the business area (cafe density, popular price range, customer behavior)
  • Identify the main customer segment (students, office workers, walk-in customers, etc.)
  • Evaluate direct competitors (menu, pricing, concept, strengths/weaknesses)
  • Suggest suitable market segments to avoid direct competition
Defining the Concept & Business Model

2. Defining the Concept & Business Model

Includes:

  • Determining the appropriate model: take-away, long-duration cafe, specialty, fast service…
  • Brand positioning: target customer – price point – experience
  • Defining the spatial style (clear enough to work with the design team)
    Building the story & unique character of the cafe

3. Building an Optimized Menu

We will:

  • Build a complete menu based on a model (20–40 dishes)
  • Categorize products: signature dishes – high-profit dishes – dishes that attract customers
  • Price each product based on cost and market conditions
  • Suggest basic ingredients and quantities to control costs
  • Optimize the menu for ease of operation (not overly complex, not dependent on highly skilled personnel)
hello 5 coffee

4. Setting up operational procedures

Hello 5 Coffee will help you standardize:

  • Ordering – brewing – serving – payment processes
  • Bar layout for optimal operation
  • Daily operational checklist for staff
  • Procedures for controlling raw materials and minimizing losses
  • Suggested basic staffing structure based on shop size
hello 5 coffee global service

5. Cost and Profit Optimization

We will:

  • Calculate detailed costs for each product on the menu
  • Determine target profit margins
  • Suggest reasonable selling prices that are both competitive and profitable
  • Calculate the break-even point (how many cups/day to avoid losses)
  • Provide guidance on optimizing raw material and operating costs

OUR IMPLEMENTATION EXPERIENCE

Narrative Coffee

Narrative Coffee

Hands Craft Coffee

Hands Craft Coffee

Market Lane Coffee

Market Lane Coffee

Prufrock Coffee

Prufrock Coffee

Fuglen Coffee Roasters Tokyo

Fuglen Coffee Roasters Tokyo

Pulp by Papa Palheta

Pulp by Papa Palheta

Rustic Bakery Cafe

Rustic Bakery Cafe

Bean There Coffee Company

Bean There Coffee Company

Vacation Coffee

Vacation Coffee

Coffee Anthology

Coffee Anthology

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Extensive experience

Our team consists of experienced professionals with strong hands-on expertise across four core areas: coffee sourcing, shop operations, menu development, and marketing.

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Commitment to output quality

We are committed to providing an effective business model that ensures stable operation and positive profitability if implemented correctly.

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24/7 Response

Fast, one-on-one support throughout the entire setup process — you’re never left figuring things out alone.