Based on the forecasts and analysis of the 2026 coffee price market, there are several key strategic implications and recommendations for stakeholders in the Vietnamese coffee industry. The year 2026 can be seen as a “pivotal” year, where pressure from international regulations like EUDR and the volatility of the commodity market will force the industry to accelerate its transition towards more sustainable, higher-quality production and increased deep processing if it wants to maintain long-term competitiveness and profitability.
For Producers (farmers, farms) facing coffee price fluctuations
Enhance Productivity and Quality
To stay competitive in an increasingly demanding global market, producers must focus on both yield and cup quality. This involves:
- Rejuvenating old coffee trees with high-yield, pest-resistant varieties adapted to climate variability (e.g., drought- or disease-tolerant Robusta and Arabica).
- Implementing good agricultural practices (GAP): proper pruning, shading, mulching, irrigation, and nutrient management.
- Improving post-harvest techniques such as selective cherry picking, proper drying, and sorting, to enhance bean quality and reduce defects.
Adopt Sustainable Farming & Meet Global Standards
As regulations like the EU Deforestation-free Regulation (EUDR) take effect, certification and traceability will no longer be optional:
- Begin or continue working toward recognized sustainability certifications: Rainforest Alliance, Fair Trade, 4C, or Organic.
- Develop farm-level record-keeping systems to document fertilizer use, harvest volumes, land history, and GPS mapping—key components of traceability.
- Practice soil conservation, reforestation around farms, integrated pest management (IPM), and limit chemical use to protect both yields and ecosystems.
