Build Your Coffee Brand. We Operate. You Own the Sales.
As global demand for Vietnamese coffee continues to grow, many international buyers are no longer satisfied with simply sourcing raw beans or private-label products. They want to own a brand, control pricing, and build long-term value — without having to manage complex e-commerce operations.
To support this need, Hello 5 Coffee introduces its OBM Coffee Service (Original Brand Manufacturing) — a practical, low-risk model that allows you to sell Vietnamese coffee under your own brand, while we handle the day-to-day e-commerce operations.
What Is OBM Coffee?
OBM (Original Brand Manufacturing) means you own the brand and the inventory, while Hello 5 Coffee operates the online sales channels on your behalf.
In simple terms:
- You supply the coffee (or purchase it from Hello 5 Coffee at partner pricing)
- You own the stock, brand, and revenue
- We operate your online store on local e-commerce platforms such as Shopee and other similar marketplaces
This model combines brand ownership with professional local execution.
How the OBM Model Works
Step 1: You Source or Purchase Coffee
You purchase Vietnamese coffee at competitive B2B pricing, either:
- directly from Hello 5 Coffee, or
- through your preferred sourcing arrangement with us as your manufacturer
The coffee is branded under your brand name.
Step 2: You Manage Inventory & Fulfillment
You are responsible for:
- inventory ownership
- storage
- packing and fulfillment
This keeps full control of stock and cost structure in your hands.
Step 3: Hello 5 Coffee Builds & Operates Your Online Store
Hello 5 Coffee:
- creates and sets up your store on Shopee (priority) or other local e-commerce platforms
- manages daily operations: product listing, pricing setup, promotions, customer communication
- optimizes store performance based on platform algorithms and local buying behavior
All operations follow platform-standard workflows, ensuring compliance and stability.
Step 4: You Receive All Sales Revenue Directly
- Customer payments go directly to your account
- Hello 5 Coffee does not hold your cash flow
- Revenue transparency is absolute
Hello 5 Coffee earns a service fee for store operation, aligned with performance and long-term cooperation.
Why OBM Instead of Dropshipping or Wholesale?
Many international partners find that:
- Dropshipping limits brand control and margins
- Wholesale requires deep local market knowledge to sell effectively
OBM solves both problems:
| Model | Brand Ownership | Local Execution | Cash Flow Control |
|---|---|---|---|
| Dropshipping | Limited | Low | Low |
| Wholesale | High | Self-managed | High |
| OBM (Hello 5 Coffee) | Full | Handled by us | Full |
You focus on product and brand, we focus on sales execution.
Why Hello 5 Coffee Is a Strong OBM Partner
Deep Understanding of Vietnamese Coffee
Hello 5 Coffee specializes in premium and specialty Vietnamese coffee, sourced from established growing regions with stable quality and traceability.
We understand how to position Vietnamese coffee for international consumers — not just as a commodity, but as a brand with story and value.
Hands-On E-commerce Operations Experience
Operating stores on platforms like Shopee requires:
- understanding platform algorithms
- managing campaigns, vouchers, and pricing
- responding to customer behavior in real time
Hello 5 Coffee brings operational know-how, so your brand does not need to learn everything from scratch.
Aligned Incentives
Because:
- you own the inventory
- you receive all sales revenue
- we are paid for performance and operation
Both sides are aligned toward sustainable sales growth, not short-term volume.
Who This OBM Coffee Model Is For
This service is ideal for:
- coffee importers who want to move beyond wholesale
- brand owners entering Southeast Asian e-commerce markets
- investors building coffee brands without building a local team
- businesses that want control without daily operational burden
If you want to sell coffee under your own brand, but prefer a local operator who knows the platform, OBM is the right model.
A Scalable, Brand-First Approach
OBM is not about fast, low-value selling.
It is about:
- building a real coffee brand
- testing products in live markets
- scaling what works with data and experience
With Hello 5 Coffee as your OBM partner, you gain a bridge between Vietnamese coffee production and local e-commerce execution.
Final Thoughts
Vietnamese coffee has global potential — but brand success requires more than good beans. It requires the right operating model.
Hello 5 Coffee’s OBM Coffee Service allows you to:
- own your brand
- control your inventory and cash flow
- sell effectively on local e-commerce platforms
- scale with confidence
If you are ready to build a coffee brand — not just source coffee — OBM with Hello 5 Coffee is a practical next step.
